Getting Started with CRM

If you have ever considered introducing a CRM to improve your sales and marketing performance, then this workshop could help you to consider the benefits, discover the actions required to implement it and how to make it work for your company.

Mike and Mandy from Peterborough-based CRM Insights will share their experiences of how SME’s in this region have improved their sales performance.

Mandy Allen 

Business Relationship Manager

Mandy holds responsibility for generating leads through both online and face-to-face networking. Working hand-in-hand with our marketer and the wider team, Mandy is very much the glue between our marketing and sales efforts. A true people-person, Mandy has an innate ability to engage in conversation with just about anyone. A key aspect of her approach being the ability to listen, and to know instantly who she can refer people to to get help – whether that’s internal or external to CRM Insights.

Mike Basketter

Director & Co-Founder

Mike’s career started in marketing, having progressed up to Managing Director in a number of different companies. His career experience has seen him work in companies from a single employee right through to more than 2,500.

At CRM Insights his responsibilities include heading up pre-sales and sales. Typically, this involves fact-finding conversations with prospects, demonstrating the capabilities of the products that CRM Insights supports, engaging with future clients, and agreeing the commercials.