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MarTech: How your data can help you dominate

Enabling an effective tech stack for your business to reach your target markets

Knowing the known and unknowns of your market.

A tech stack is a set of technologies and online services you leverage to conduct or improve you go-to-market activities. Getting your ‘tech stack’ ducks in a row is a sound investment for your future growth.

It places you in a better position to effortlessly segment your own data for more targeted communications and messaging – ultimately making your product or service feel more relevant to your prospects.

On this workshop, we’ll unpack the key things you need to consider when building or auditing your own tech stack; and guide you through how taking a RevOps approach with your data can deliver efficient, more predictable revenue and business growth.


Wednesday 5 October
1 hour
Fully funded

Your facilitator

Nick Carlson

A quick introduction

With 20 years experience in running sales and marketing operations in fast-paced, growing businesses in the UK and overseas, Nick's mission has always been to help understand and execute on delivering the best possible prospect, customer and business partner journey possible. Helping business leaders; select, onboard, and refine processes, technology whilst increasing engagement internally in order to make it work, is always an exciting challenge.

Here’s what you’ll learn

On this workshop, you will:

  • Explore the effectiveness of your tech stack
  • Understand the value of moving to a data-driven framework
  • Discover the potential of a RevOps (Revenue Operations) model
  • Learn how to adopt this approach in your organisation


This workshop is highly interactive, with plenty of opportunities for discussion and to practise your skills in a supportive and friendly environment.

Who is this workshop for?

This course is for businesses who are targeting revenue growth and are interested in adopting a more lean, agile approach to their go-to-market functions including marketing, sales, sales development and customer success.

As this workshop is fully funded based on eligibility criteria, attendees must meet our baseline criteria:

  • An established business with 3-249 employees
  • Growth ambitious or fast-growing business
  • Based in the Cambridgeshire & Peterborough region

Register to attend this workshop

To book into this event, please complete the registration below.

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