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As we’re committed to supporting you to scale, we’ll also explore your eligibility to benefit from our grants that offer 50% match funding to subsidise the cost of this work to unlock faster business growth.


Babita Devi

Babita is a coach and mentor and has been supporting business owners for over 30 years. She has created a methodology called The Alignment Axis, which has been built on her experience of working with hundreds of business owners. This is to help companies and their owners go through parallel growth to take both the company and the individual to that next level. Babita is a NED for one of the world’s largest Entrepreneurial networks called GEN UK.

She is a Mentor for Judge Business School at Cambridge University, across the Barclays Eagle Labs network and for a science and technology hub called Raising Starts in Belgrade. Babita has started 2 businesses, has lectured entrepreneurial marketing to MBAs and Business Studies students and is an advisor to several organisations including a Venture Capital fund. Babita is a 2022 Timewise PowerList winner, for her part-time role as an Innovation Director, highlighting people who are top of their game, blazing a trail for others to follow.


  • Coach and mentor Business Owners and Entrepreneurs to build great businesses.
  • Help business leaders create clear market and product development strategies to accelerate the growth of their company.
  • Work with individuals on their personal development journey as they scale their companies.
  • Connect and network people to fast-track results and facilitate growth through collaboration.
  • Strategic marketing and business development expertise, across most industry sectors and all levels: B2B/B2C/B2B2C.
  • Help prepare companies to effectively pitch for investment or define the right commercial strategies.
  • Work across multiple industries and geographies

Professional roles

  • Managing Director, bStrategic Limited
  • Coach for Accelerate Cambridge (Cambridge Judge Business School)
  • Mentor for Barclays Eagle Labs & Raising Starts programme
  • Founder, mySircles
  • Activator, SheEO™
  • Innovation Director, Oxford Innovation Space
  • Lecturer, University of Lincoln
  • Marketing Consultant

Key qualifications

Postgraduate Diploma in Marketing with Chartered Institute of Marketing


Disclaimer: Information contained herein regarding expertise of an individual is not exhaustive and does not constitute or imply its endorsement, recommendation, or favouring by Growth Works. It should be used as part of wider research and consideration.

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