Dr. Liz Ratcliffe
Liz brings over 20-years of experience of marketing, ranging from creating brand and marketing strategies with measurable returns, to content creation, PR and marketing research. She has five global awards from the Chartered Institute of Marketing, a PhD and is a qualified Project Manager (APMP).
Liz has a wealth of experience in marketing, from creating effective strategies to deliver sales and bottom-line impact, brand building, market research, PR, compelling content generation, development of value propositions, B2B demand generation, and practical application of all tactics, both online and offline.
She is an excellent producer of compelling content for business audiences, extracting benefits and creating strong value propositions with a PhD and five global awards from the Chartered Institute of Marketing, plus she is also a qualified Project Manager (APMP).
Working for ITV’s engineering division, she established an innovative research company, winning contracts with all UK broadcasters to support the change from analogue to digital, with turnover of £250k in the first 12 months. In her marketing consultancy business, she worked with SMEs and large corporate clients within a range of sectors, providing support, from strategic planning, to content provision, PR campaigns and digital marketing.
Liz also developed the future-oriented digital product portfolio for Ordnance Survey, managing their range of £140m p.a. digital and geographical products.
She created an innovation unit to perform market analysis and agile product prototyping, forging partnerships with R&D units in UK and European Universities, and successfully launched new market-leading products to fulfil aggressive growth objectives. She created the award-winning P2P community, GeoVation, acting as a catalyst for ideas and product generation for the next generation digital mapping products and services.