Lianne has over 10 years of experience in developing brand and marketing strategies on local, national and international levels, leading multi-channel communications campaigns (internal and external), with a successful track record in using digital and social media to effectively engage audiences.
She has worked with individuals, SMEs and larger organisations in multiple industries, including business consultancy and training, higher education, language education, and healthcare.
She is really passionate about working with business leaders to create better, smarter solutions to their marketing strategy and tactics – whether that be improved UX functionality, co-designing innovative new prototypes through rapid experimentation, or designing multi-channel campaigns that delivers on its objectives and connects audiences with the brand, culture and purpose.
Areas of focus:
- Strategic brand management and advocacy (international/national)
- Marketing and external communications
- Digital and social media
- Content marketing
- Internal communications
- Business development
- Project management
- Digital analytics and reporting
- Graphic design
- Social enterprise and social impact evaluation